Top 7 SEO Tips For Your Small Business
As a small business owner, you wear plenty of hats.
At the end of the day, you’re the one to put in the long hours and get the job done–or you’re responsible for finding and hiring and training the person that can do it for you.
There are enough things to think about: your employees, maintaining a steady flow of business, providing good product and/or service, and turning a profit.
Surely you’ve heard of the recent need for SEO services.
What does that have to do with your small business?
Is this something you should be doing on your own?
Or can even manage on your own?
Where do you go to learn the basics?
The tips here helped us grow our client’s traffic in less than 12 months:
The importance of quality SEO for small businesses cannot be overstated, and becoming an ‘expert’, or at least an authority on a few things to increase your website traffic, is not as daunting as it seems.
SEO is worth the investment of time and money, and it should be done sooner rather than later.
When it comes to a small business, improving your SEO has measurable benefits, including creating a more user friendly website, finding new customers and assisting growth, exploring new markets, and building brand awareness.
Here are our top tips on how to make SEO work for your small business:
- Update your content
- Localize content
- Find your niche
- Get better reviews
- Take advantage of free resources
- Do a website audit
- Do a competitive analysis
1. Update your content
Updating your content regularly is one of the simplest ways to refresh your website and increase visibility.
A quick update of statistics, dates or a rewrite of a paragraph or two is a signal to Google that your content is fresh and new.
Creating high-quality content is hard work and time consuming.
Repurposing what you already have and making it like new is an easier fix that can produce similar results to that of new content.
No matter how fantastic the content is when you first publish it, it will grow stale overtime.
One of Google’s important ranking factors is freshness of content, so this is extremely relevant to SEO.
According to an article written on moz.com, changes made in “important” areas of a document will signal freshness differently than changes made to less important content, but that doesn’t mean the small changes don’t do anything.
For example, a search for “how to make pizza” shows these results:
All these results are within the last year.
Google favors recent and fresh content.
If you’re feeling like you need a quick fix for your SEO, go through your old content and rewrite outdated paragraphs, update numbers, and refresh backlinks.
This will attract search engines to your website and improve your click through rate.
Here at Linkasaur.us we’ve seen this in action.
Posting updated and fresh content helped us rank for some keywords we had been eyeing for a while, in just a few days.
2. Localize content.
Localized content is going to be one of your best tools in improving your SEO and the visibility of your website and your business.
Your small business has the advantage here if you can tap into the local potential.
The first step is to keep your Google My Business up to date–Google my Business is a simple way to get your business out there while having the chance to interact with customers.
It’s a free tool that allows business-owners to manage their online presence easily on Google search and maps.
After creating your account, be sure to fill out all the information you can about your business–hours, location, contact information, etc.
Google My Business allows you to control how customers are seeing your business when they do a Google search.
This includes monitoring and responding to reviews, posting photos, and learning about how and when people are searching for you.
After you sign up, you’ll be required to verify your business–you’ll then be able to download the app and keep your business up-to-date.
Getting all of your relevant information on Google My Business is an excellent way to localize your business and will lead more people to your website who are searching in your particular area.
These are exactly the people you want to find your website.
Another way to localize your content comes in the form of backlinks, and this can work in several ways that are beneficial to your SEO.
Simply put, backlinks are external links to your website.
You not only want other local websites to link directly to yours, but also make sure whatever links you are including in your content are also local, optimizing your localization.
Backlinks help search bots to crawl your website and rank it properly.
If you’re looking for a good place to start, search for local business directories, newspapers, forums, and online communities.
The customers you want are visiting these sites and looking for businesses like yours.
3. Find your niche.
The first step to reaching the right customers is knowing who they are, their search habits, and their needs and interests.
It’s essential for your ranking and optimizing your website–you want to target the people who actually need your product or service.
So nail down exactly what you can do for them.
Here are some questions to consider when doing this:
When do your customers decide they need your service? On a phone, computer?
In an emergency or regularly scheduled?
Who are my current customers and why do they use my service/buy my product?
Which customers bring in the most business?
What problem do I solve for my customers?
We use tools like Ahrefs to help learn about ideal keywords and where there are opportunities to improve
This type of information will drive your keyword research, content creation, and much more.
Come up with a plan for your SEO, just like you would for a typical marketing strategy.
What are your keywords?
What is some content you would like to generate?
How can social media play into your SEO and always link back to your website?
Write it all out.
Tailor everything, from your keywords to your backlinks, to your customers and they will find your website and your business–that’s the magic of SEO well done.
4. Get better reviews.
Establishing authority as a business is key to success–this includes your online authority, as well!
Potential customers take online reviews seriously.
When was the last time you purchased something on Amazon without reading the reviews?
Customers are constantly looking for people to validate their purchasing decisions.
Online reviews help a customer make their decision and search engines are designed to know this.
According to an article on 1seo.com, online customer reviews send a strong signal to search engines that communicates expertise, authority, and trust.
You can use a third-party service to manage and organize a review campaign or simply encourage customers to leave reviews.
Linkasaur.us offers reputation management and help getting reviews too.
Just mentioning that you would appreciate a review about their experience with your product or service goes a long way.
Happy customers are typically more than willing to share with others.
Consider sending customers a follow-up email, indicating that their satisfaction is important to you and your company.
Share a link at the end of the email that allows them to input their feedback.
Here’s an example of an email we send to get more reviews:
This email goes out to 20-200 people every week and it always generates 1-5 reviews.
When given an easy way to submit a review, many customers will write something quick and positive, helping you out more than they know.
In an article published by Qualtrics, powerful statistics teach the impact of online reviews:
It’s 2020 and we can’t afford to ignore the statistics on the importance of online reviews.
More positive reviews from your happy customers translates into higher conversion rates and higher visibility.
Plus, it’s a direct line of communication to your consumers!
5. Take advantage of free resources.
The internet is full of opportunities to learn!
Things like Google Analytics, Facebook Ads, and keyword research are not simple when left to your own devices, but with a guiding hand (or free online course or two), even those with little technical knowledge can feel comfortable with some basics for their small business.
There are websites like Hubspot that offer free certifications and full online courses to not only help you with your business’ content marketing and SEO, but provide a great place to start learning about digital marketing in general and branch out from there.
Putting money into search engine marketing is also something to look at as an investment.
Sometimes the free resources don’t cut it and you need a more in-depth look at SEO and best practices.
Search for courses–there are some courses that may take you a few hours but will change your business for the better.
Here’s a quick list of excellent resources to get you started:
Teaching yourself a thing or two about digital marketing and SEO may take some time, but it will be well-worth it in the end, even if you decide to outsource this part of your business.
Understanding the strategy behind it will only be helpful in the long run.
6. Do a website audit.
Your website can look fantastic and represent your brand well while lacking behind the scenes–and causing your ranking to plummet.
You don’t want to put a lot of effort into a website that no one is ever going to see.
There are some small things that are important to pay attention to if you want people to find and appreciate it.
This can be one of the most difficult parts of SEO and why people with little technical background get intimidated by the task of SEO management.
To keep it simple, technical SEO includes updates to a website or server that impact your search rankings, how easily search engines can crawl your website, and indexation.
You need a proper, functioning website that will help search engines work through your webpages.
Here are some common issues to look out for:
-Your website doesn’t use SSL (HTTPS)–this is an extra layer of security that Google looks for in its rankings.
-Slow loading time and poor user experience
-Your website isn’t mobile friendly
-Google isn’t crawling and indexing your website properly
If you’re looking for more help and ideas on how to begin a website audit to enhance your technical SEO, John Lincoln wrote a helpful article outlining 34 technical SEO issues and how to fix them.
7. Do a competitive analysis.
Understanding your competition is a great first step to understanding what your website needs as far as content and SEO.
SEO is extremely competitive–only one business can have the top spot.
Taking a look at your SEO competitors can help you modify and reverse-engineer their tactics and make your website stand out.
Start by checking out every page of their website, determining readability, user experience, etc.
One of the most helpful and important parts of understanding your competition and how you can step up your SEO is by finding out their keywords.
If you know their keywords, you can target them as well.
You can also determine which keywords are best for you to use and which ones do not pertain as much to your business.
Understanding your competition and what they do best will help you start at a good place, instead of having to start from zero.
You can see what’s already working for others.
You don’t want to copy your SEO competitor, but you do want to learn from them, leverage the data, and improve upon what they’re doing.
Because SEO is constantly evolving, it’s normal for small businesses to be at different stages of implementation as well as understanding.
If you take anything from this article, it should be this:
SEO is vital to the success of local businesses… and it’s doable.
Linkasaur.us offers SEO services, optimizations and audits, feel free to reach out and ask how we can help your business today.