7 Reasons Why Your Small Business Needs a Website
If you’re asking the question “Why does my small business need a website?” it may be because you have seen success obtaining customers and sales through social media or offline methods.
However, there are many reasons why word of mouth and personal connections are not enough for small businesses in this digital era.
Nearly 60% of the global population uses the internet. With that figure growing, having an internet presence is a crucial component of small business success.
If you’re still questioning if your business needs a website, check out this list of reasons that might convince you it’s worthwhile:
- A website shows your professional credibility
- You attract new customers
- Your competitors are online
- It’s an easy method of contact
- It can be simple and cost effective
- You control your branding and messaging
- You can sell products & services and educate your audience
A website shows your professional credibility
A website makes your business look professional.
Customers are expecting you to have a website and are more willing to trust a company with a branded email address.
When customers conduct research online prior to a purchase decision, the first place they look is to the internet.
Having easy to find information on your website goes a long way for customers.
A website is also a great place to show awards and display certifications that boost your business’s credibility.
It’s a place to display your top reviews and testimonials to prove to others that they want to work with you.
You attract new customers
Being visible on Google allows new customers to find you.
Paired with SEO, your website will attract customers from search engines and can provide a constant stream of visitors.
Without a website, your business is invisible to people searching online for the products or services that you offer.
Your business needs to be online to keep up with the digital era.
Your competitors are online
Chances are your competitors are already online or will be soon.
A website is a great way to highlight the ways in which your business stands out from your competitors.
If customers can’t find your business online, they will go to your competitor.
It’s an easy method of contact
A website opens the door for customers to contact you.
Contact forms on a website make it easy for customers to reach out to you.
They can seek more information, see where you are located, and when you operate.
A majority of customers prefer making purchases from companies they can easily contact online.
Contact forms and contact information can generate leads and give your customers a sense of customer service and professionalism.
If your business is easy to contact online, customers feel a more genuine personal connection.
The smoother the interaction customers have with contacting your business, the more likely they are to stick around.
It can be simple and cost effective
Building a website for your business doesn’t have to be costly or time consuming.
There are a variety of free website builders that make it easy to design a simple yet functional website.
You don’t need to understand any coding to create an aesthetic, user friendly website.
Even a simple website is effective and serves a major purpose.
If you need a little help getting started, check out our Free Website Program.
You control your branding and messaging
Your website should expose customers to the culture of your company.
Since they aren’t in a physical location, this is a way to give them a feel for what the company atmosphere and values are all about.
It’s a great way to appeal to your target audience and ensure that the customers you attract are the right ones.
A website is a great space to set the tone of your business.
You can sell products & services and educate your audience
E-commerce websites allow you to sell your products directly from your website.
Your website can also show photos of your products for customers to see.
Product and service descriptions let your customers know exactly what they are getting.
With a website, you get to educate your audience about what you offer, why they want it, or why they should care.
It can be a powerful platform to simply increase awareness of your brand, offerings, and messaging.
Still asking why your business should have a website?
In the long run, connections and word of mouth are not enough to ensure success in our digitally connected world.