What Is An SEO Audit And Why You Need One Today:
Every business needs SEO.
Every website needs visitors and needs to make money.
Now more than ever that process is happening digitally.
The goal of SEO is to make meaningful changes to a website to increase the quantity and quality of visitors to that website.
If you don’t have good SEO, your business won’t show up in search engines.
Our SEO audit tool was designed to give people an evaluation of SEO ranking factors that can be optimized to have a better website for any given keyword.
What is a keyword you ask?
A keyword is a word or phrase that a searcher will enter into a search engine.
All searches are generally categorized into three types:
We call it “NIT”.
As you think about these you’ll start to recognize these searches in your own behavior, for example:
If you’re searching for the keyword “dog food”.
First you might Google, “what is the best kind of dog food?”, an Informational search.
Then, you might Google “Where to buy dog food?”, a Navigational search.
Finally you might Google “buy dog food”, a Transactional search.
With all that in mind, here are the 5 most important results that you’ll want to look out for after getting an audit:
Page Loading Speed.
A study by google in 2018 concluded that 53% of mobile users will leave your site if it takes longer than 3 seconds to load.
Does your website load quickly?
If not, fix it soon!
Is Your Website Mobile Friendly?
Everyone has smart phones these days and there’s a good chance they will see your website from their phone.
If your website isn’t optimized for mobile more than half of the visitors will leave and visit a competitor instead.
Is The Keyword Used In Titles Or The URL?
A keyword is a word or phrase that a customer will most likely enter into a search engine to find your product/service online.
Google has said that the H1 is one of the most important factors in understanding what a page is about.
Link Analysis and Backlinks
Are there other websites linking to your website?
Backlinks are a way to drive traffic and prove validity to search engines.
When google sees that people are linking to your website, it recognizes it as important information and it plays an important role in Google rankings.
Images have Alt tags which are text descriptions for search engines.
Search engines can’t process images the same way humans do, so alt text on an image tells a search engine what the image is showing and provides an opportunity for you to rank for more keywords.
Those are just 5 of the many results available to you when you get a website audit.