The Benefits of Digital Marketing
Marketing has always been a crucial part of running a successful business, despite the adage that no one knows what a marketer does.
I have friends with experience and degrees in all fields from construction to computer science that express interest in marketing. It’s an interesting topic that allows for a lot of creativity and flexibility!
As I’ve interacted with friends going back to school for marketing degrees, people interested in what I do for work, and even just strangers who ask about what I do, I’ve learned that everyone knows what marketing is, but actually, no one knows what marketing is.
What Is Marketing?
Marketing is a lot of things.
Old school marketing, or traditional marketing included things like putting advertisements in the newspaper, getting on the radio, making cold calls, putting up billboards and sometimes even knocking doors.
So when someone says that have a job in marketing, even before bringing in the digital front, it was a little bit vague and ambiguous.
Digital marketing has only added more nuance to the equation.
When people explain that they work in marketing today, it could be traditional marketing (although that is less and less common) or digital marketing.
What Is Digital Marketing?
Digital marketing is all marketing that takes place on the internet.
That’s a pretty watered down explanation though.
Digital marketing encompasses things like UX/UI design, website development, email marketing, social media marketing, pay-per-click ads or maybe even search engine optimization or search engine marketing (yes there’s a difference) and more.
Ok, So Why Do I Care?
More and more people are spending time on the internet, and not just to play video games and blog.
Consumers are looking for products, researchers are looking for answers and brands are trying to grow.
So here’s why you should care:
If you aren’t online, no one will trust you.
Here’s an example:
The Door To Door Salesman
I had a door to door salesman come to my door recently (I guess they’re still around). He explained that he was with a company and was selling some products.
Now I wasn’t particularly interested in his products, so I thanked him and declined.
But part of me cynically thought, “I don’t even know if you’re telling the truth”. He didn’t have a badge, a t-shirt, a hat or a logo. As far as I could tell, he could just be scamming me.
This is exactly why you need digital marketing.
If this salesman was able to explain that he was part of a larger organization that was trying to do this, that, or the other, I might have believed him. Maybe I don’t trust him enough to buy right there on my doorstep, but maybe I look up his business after I close the door.
If I Google his business name, but can’t find it, boom. He’s done. He’s a fraud. A schuckster. He doesn’t have any trust or authority.
On the flip side, if I can find his company right away, I’m much more inclined to trust him.
Ok, so I find his company online. Maybe I want to know more about who they are and what they do, so I look for a blog or an about page.
I can’t find one? Boom. Dude is definitely shady.
I can find one, ok let’s read a little here.
I can learn about this company, and through their online presence they can develop with me expertise in what they do, authority that they do it well and trust in their company and brand. (Expertise Authority Trust E-A-T).
If that door to door salesman had directed me to an authoritative website where I could then make a purchase, I might have actually done that!
The moral of the story is this:
Traditional marketing/sales techniques are becoming less and less effective, but digital marketing is becoming the default.
There are also stats to back this up:
Ok, So What Do I Do About It?
Now you need to ask yourself:
“Do I have demonstrated expertise, authoritative content and a trustworthy digital presence?”
I’m not just talking about a website either.
Do your social media accounts actually portray business? Or are they a few posts you made once upon a time?
Can I find you on Google? If not, you’re in trouble.
Does your website look terrible? Or does it help visitors trust you and turn into customers?
So What Are The Benefits of Digital Marketing?
The benefits should be clear at this point, having a trustworthy digital presence is a MUST for a successful business in 2021.
In addition to establishing a baseline online presence, which thankfully it seems most businesses have, there is so much more that you and your company can do to beat your competition:
You can run digital ads, to the right audiences and drive visitors to your website.
You can develop an e-commerce store and sell products from your website.
You can improve your SEO and help people who are looking for what you sell/offer to find you easier.
So Really, What Is Digital Marketing? And Why Should I Invest In It?
Digital marketing is a lot of things, but at its core, it’s helping you and your business stand out online.
If you want to have a successful business or side hustle, you need digital marketing.
Lucky for you, there are digital marketing professionals all over the world who spend time learning these things, so you can focus on what you’re good at, and we can help drive the right people to your authoritative online presence.
If you have questions, reach out to us and we can help!